Fendi Fashion

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A new concept in fashion.


Fendi is a fashion brand with a strong history in Italian design. They are famous for their leather handbags and accessories.


I'm writing this post specifically for my fellow writers, but this shift in thinking can help any type of service-oriented business succeed.


STEP 1: Qualify Potential Clients Before Starting Serious Talks


Qualifying potential clients means filtering out those who aren't able to pay enough or who just aren't a good match for you or your services. You can usually figure this out with a few simple questions.


Before you get on a call with a prospect or get deep into their needs, ask them a few qualifying questions. These can vary depending on the situation, but they should always include "what's your budget for this project?".


STEP 2: Be Better and More Valuable Than Your Competition


This may sound difficult because improving your skills takes time and energy, but there are other ways you can add more value to your services besides just improving the actual quality.


The crucial point is understanding your client's needs. Ask yourself, what can you do in addition to your core services that will make your offer better than the competition?


You can include unlimited edits


You can include stock images or screenshots


For web content, you can include SEO meta tags


For SEO content, you can include keyword research and optimization


You can offer complementary services such as creating a customer avatar


You can include 2-3 recommendations for related content with each piece of content your deliver


If these suggestions sound like a lot of extra work... they're not. Offering unlimited edits is the perfect example. If you provide excellent content, having to make more than one small round of edits is extremely rare.


STEP 3: Raise Your Prices and Never Lower Them Again


For many people, this is the hardest step. The best way to solve this problem is simply to get better at lead generation. When you have prospects approaching you on a regular basis, it makes it easier to say no to those that aren't a great match.


Thanks for reading! Feel free to reach out via this link if you'd like to sign up for my coaching program.

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